Bulawayo’s new wave: TikTok star Samantha Moyo and rapper Tojey Blox turn setbacks into momentum

Two Bulawayo-based entertainers are gaining traction beyond the city, with TikTok creator Samantha Moyo and rapper/producer Tojey Blox using digital platforms and resilience to reach wider audiences.

Create an editorial news illustration for an article about 'Bulawayo’s new wave: TikTok star Samantha Moyo and rapper Tojey Blox turn setbacks into momentum'. The specific country is Zimbabwe (ZW); make visual cues accurate to this exact country and

Bulawayo continues to produce creative talent that is finding audiences far beyond Zimbabwe’s second city. Social work student and TikTok content creator Samantha Moyo has built a following of around 26,000 users by sharing lifestyle-focused videos, and she is now looking to expand her reach on larger platforms.

Moyo’s growth on TikTok reflects how young Zimbabweans are using short-form video to build personal brands without traditional media gatekeepers. Her content focuses on everyday lifestyle themes, which has resonated with a growing community of followers.

Meanwhile, Bulawayo rapper and producer Blessing Banda, known professionally as Tojey Blox, has turned a major setback into motivation. After losing equipment in a robbery, he rebuilt his music career and has since shared stages or spaces with international acts including Ne-Yo and South African star Cassper Nyovest.

Both stories highlight the determination of Zimbabwe’s emerging creatives. From social media fame to hip-hop stages, Bulawayo’s talent is proving that local artists can compete and connect on a global scale.